Chapter 6 - Understanding Media

• Media is the plural type of the word 'medium' and it portrays the different routes through which we impart in the public arena.
• Media alludes to all methods for correspondence; everything running from a telephone call to the nightly news on TV can be called media. Television, radio and daily papers are a type of media. Since they achieve a large number of individuals over the world they are called broad communications.

MEDIA AND TECHNOLOGY:

1. Life without media is troublesome. The Cable TV and the Internet are a current marvels.
2. Both print media and electronic media have assumed a critical part in social change.
3. Changing innovation or machines help media to achieve more individuals.
4. Television has empowered us to consider ourselves individuals from the worldwide individuals.
5. Balanced report is basic in media which needs to report autonomously.
6. Media is a long way from being free. This is a direct result of the control of government over media called blue penciling and in light of the fact that enormous business houses control the media.

MEDIA AND MONEY:

1. The diverse innovations that broad communications utilize are costly.
2. In a news studio, it isn't just the newsreader who should be paid yet in addition various other individuals who help set up the communicate together.
3. A great deal of cash is spent on getting the most recent innovation. To meet this cost, it needs cash.
4. Media subsequently has come to be claimed by huge corporates.
5. Media in this manner utilizes promoting as a device to raise income.

MEDIA AND DEMOCRACY:

1. Media assumes an imperative part in giving news and talking about occasions occurring in the nation and the world.
2. New stories of media illuminate individuals about essential occasions in the nation.
3. Some imperative courses in which individuals about vital occasions in the nation.

SETTING AGENDAS:

1. The media likewise assumes an essential part in choosing what stories to concentrate on.
2. By concentrating on specific issues, it impacts and shapes our musings. It is said the media sets the plan for individuals.
3. Very as of late, the media detailed disturbing levels of pesticides in chilly beverages. This report prompted wellbeing principles being set for colas.
4. Media assumes a vital part in our lives as it educates us concerning working of government